Meaningful user experiences stem from data-driven insights. The magic happens when design and strategy unite, aligning business goals with user needs.
Hello there!
Since 2011 I have been immersed in website design, development and optimization – although my first freelance works in graphics and web development date back to my university days. I earned a Bachelor’s degree in Communication from the University of Bologna in 2009.
After earning a master’s degree in Marketing and Communication from Universidad Autónoma de Barcelona in 2011, I specialized in UX design. My work then also expanded into academia, where I enjoyed teaching practical UX classes at Universidad Autònoma de Barcelona and Toulouse Business School for several years.
In 2016 I joined the European Bartender School, where I lead the design and strategy of the company’s digital platforms, with a focus on UX, CRO, and website performance.
Thanks for passing by. Nice to meet you!
What I do
UX design
Interaction design
Information architecture
Digital strategy
CRO
While my primary focus is UX and I’ve been working extensively with UI design over the years, I also have experience in on-page SEO, web standards, and accessibility.
I increasingly work AI-native: building design systems and prototypes directly in code, with Claude as a design partner.